Masters Capstone
For my M.A. Final Project at SCAD, I developed a comprehensive growth strategy for Supreme centered on a controlled retail partnership with Nordstrom. The project explored how Supreme could preserve its core skateboarding audience and cultural authenticity while achieving scalable, long-term profitability. By strategically separating product assortments and distribution channels, the proposal allowed Supreme’s core consumers to maintain access to exclusive skate and collaboration products, while broader lifestyle consumers could engage with the brand through a curated Nordstrom retail experience. Supported by extensive secondary research, consumer surveys, focus groups, and retailer interviews, the project included market analysis, consumer segmentation, financial modeling, assortment planning, experiential retail design, an integrated marketing communications campaign, and a detailed exclusivity contract outlining inventory controls, pricing protections, and distribution guidelines. The resulting strategy demonstrated how Supreme could leverage Nordstrom’s retail infrastructure to reach new consumers, generate more than $18 million in projected net income, and establish a scalable framework for sustainable growth without compromising brand equity or cultural relevance.
RH Global Distribution
Our team developed a comprehensive international growth strategy for Restoration Hardware (RH), evaluating how the brand could expand into new global markets while preserving its premium positioning. The project included an in-depth analysis of RH’s brand identity, competitive landscape, distribution model, financial performance, and core competitive advantages, culminating in a market selection process. We conducted extensive market research, consumer and trade district analysis, product assortment planning, store design development, integrated marketing communications, staffing plans, and financial forecasting to support the launch of a flagship RH Gallery.
Awarded best in class
Contraluz
For this sourcing and supply chain strategy project, our team developed Contraluz, a premium womenswear brand focused on elevated woven bottoms designed to transition seamlessly between home and social settings. The project encompassed the full product development lifecycle, including brand creation, consumer research, assortment planning, technical package development, costing, sourcing strategy, supplier evaluation, logistics planning, and distribution design. Through extensive analysis of manufacturing opportunities we evaluated markets on factors such as labor standards, sustainability, cost, infrastructure, trade agreements, and production capabilities. The final strategy recommended a quality-driven sourcing model supported by a bi-coastal U.S. distribution network and third-party logistics partnership, creating a supply chain that balanced premium craftsmanship, operational efficiency, responsible production, and long-term scalability.
Awarded best in class
Kismet
For this concept development project, I created Kismet, a luxury collectible toy brand that reimagines the blind-box phenomenon through the lens of premium retail, experiential design, and digital engagement. The project explored the growing “kidult” market and positioned Kismet as high-quality, combining the excitement of surprise collectibles with elevated craftsmanship and cultural relevance. I developed the complete brand strategy, including market analysis, consumer segmentation, positioning, visual identity, retail location selection, store design, and a companion mobile app. The concept centered on an immersive flagship experience in Costa Mesa’s LAB Anti-Mall, featuring a vintage luxury toy-store environment, hidden experiential spaces, and a loyalty-driven app that transformed collecting into an ongoing engagement ecosystem.
Wedgwood
For this luxury brand communications project, I developed “Wedgwood for All Time,” an integrated digital campaign designed to reposition Wedgwood’s heritage products as relevant, versatile, and emotionally meaningful for modern consumers.From concept development and creative strategy to storyboarding, visual design, and motion content creation, the project focused on translating Wedgwood’s legacy into engaging digital experiences that reinforced the brand’s relevance across generations.