Insides Brand
Insides is my personal brand and, in many ways, my proudest creative endeavor. It is my contribution to the ongoing conversation around clothing and culture that has inspired me for most of my life. Since launching the brand in 2016, I have managed every aspect of its development—from design, sourcing, and production to planning, marketing, and fulfillment. Through years of experimentation, successes, and mistakes, I have built something that feels authentically mine. The brand serves as a sincere reflection of my design sensibilities, shaped by both creative ambition and practical constraints. More than anything, Insides is a space for my ideas to take form, evolve, and grow. With new concepts always in development, there is always something on the horizon.
Winocat Weekly
This project is an interactive weekly music review platform designed to help users discover new music through curated recommendations and thoughtful commentary. Each week, I selected three standout albums and created a seamless listening and review experience that allowed users to engage at whatever depth they preferred- whether simply sampling new releases or diving into detailed critiques. The project extended across social media platforms to make music discovery feel effortless, accessible, and visually engaging. Beyond weekly recommendations, the platform also served as a home for my annual Album of the Year lists, creating opportunities for discussion, shared discovery, and community-building around a mutual love of music. At its core, the project was about making music exploration more beautiful, convenient, and social.